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Economic
Empowerment Policy and Operating Strategy
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The principles underlying the formation of Batho Tourism
Group (PTY) LTD, its operating strategy and shareholding,
as well as the basis on which the various partners and
advisors to the company were identified and appointed
was that of compatibility with both the text as well
as the spirit of the declared South African Government
objectives of economic transformation while at the same
time ensuring that the quality of the services to be
rendered in the tourism industry by our people not be
compromised. Batho fully subscribes to the principles
of the Reconstruction and Development Programme and
those of the Growth Employment and Redistribution Strategy.
Batho’s principal focus in promoting black
economic empowerment as part of its core business is
as follows:
• Involving Previously Disadvantaged Enterprises
(PDE) / Previously Disadvantaged Individuals (PDI) partners
in the day to day management and provision of resources
and services, in order to achieve true empowerment:
to permit an increased role and wider scope for PDEs
in direct participation in the tourism industry as major
role players and decision makers.
• Creating job opportunities for PDIs at all levels
of the consortium, with preference to local residents
in the target areas and communities, by adopting a specific
programme for promotion of PDIs who respond to the stimulus
of increased responsibility and ongoing training and
development.
• Implementing structured training programmes
to create opportunities for sustainable professional
and personal development of PDIs.
• Promoting access to the mainstream economy through
joint ventures, subcontracting and procurement opportunities
for newly established and existing PDEs, particularly
local and priority enterprises.
Based on this, all parties were required to detail their
track record in implementing both Affirmation Action
and black economic empowerment initiatives prior to
being considered as partners, investors, suppliers,
and subcontractors. As a precondition to their being
appointed, commitments had to be given by all that much
of their work must be given to PDEs and PDIs, giving
preference to local Small, Medium and Micro Enterprises
(SMMEs) in the areas were we conduct our business.
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