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Operating Values:
Batho (PTY) LTD operates the
business based upon the following
core values:
• We operate in the full
meaning of “Ubunthu”
(from a mindset and behaviour
rooted in sharing, caring
and upliftment);
• We conduct our business
honestly;
• We deliver a professional
service to our clients;
• We are responsive
to our clients and communities;
• We are service orientated;
• We are committed to
preserving the integrity of
our South African cultural
traditions and heritages;
• We are entrepreneurial
driven;
• We are respectful
of the rich diversity within
South Africa and our international
tourists;
• We show commitment
to socio-political responsibility
context of the communities
we work;
• We continuously strive
to adhere to international
recognized industry standards;
• We commit to the development
of highly skilled human resources
in our company and partnerships
• We ensure highly motivated
partners, staff, and consultants,
support innovation and recognise
good performance
Vision
Our Vision is:
To empower our communities
through tourism.
This statement provides a picture
of where Batho sees itself
and keeps us focused on the
outline of how we intend to
continuously achieve it.
Mission Statement
The statement below defines
Batho’s purpose, target
groups, methods and reason
for existence. Our Mission
Statement is:
Purpose: To empower our townships,
villages and communities through
tourism
Clients: We serve our South
African and international
visitors as well as our villages
and communities.
Method: By building the capacity
in our villages and communities
and by offering a “real”
South African experience to
the visitors (e.g., through
B&B’s, guest houses,
self-catering houses and flats,
transport, crafts, restaurants
and catering services)
Reason for our existence: To
ensure that all South Africans
have an opportunity to benefit
from tourism opportunities
and that all of our visitors
take home with them a complete
feel of the South African
people.
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